Seven Percent Yellow
The term "seven percent yellow" literally means a value of 7% yellow in a CMYK color space. Sarah first heard this term while working for Tempo Magazine as the Art Director. She was designing her first issue of the magazine and wanted a slightly off-white color for the background of an article to give it a vintage feel - her advisor suggested that she change the background color to 7% yellow. After discovering her preference for retro-style graphics, it was only fitting to name her creative studio Seven Percent Yellow.
I am trying to be more me & less of who you want me to be!
is a designer + illustrator currently based in Columbus, Ohio. With a perfectionist eye for detail & an interdisciplinary background, she strives to make any creative vision achievable. Sarah loves dark chocolate, psychological thrillers, & is always down to hear the latest hot gossip.